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The company "TROKOT" was founded in 2012 in the city of Moscow. The founders are Denis Yuryevich Troyanovsky and Igor Nikolaevich Kotok. We decided to write this story to give our customers a clear picture of how fast the company has grown and continues to grow, creating a high-quality, innovative product that makes people's lives in the car comfortable.
Co-founder of the company, operations director
Co-founder of the company, commercial director
It all began with the idea of creating a worthy, high-quality product for the Russian market that could completely replace window tint. So in spring 2012, after tinting of the front car windows was banned, demand for quick-removable tint appeared, and we started thinking about what we could offer drivers as an alternative to classic film. After analyzing the market, we chose frame-type sun screens. At that time there was no truly high-quality, well-thought-out product of this kind on the Russian market. Our first steps began in a small garage (20 square meters). Back then there was very little money, not enough to invest in a full production, so we had to show persistence and determination to get this business going. At first the two of us worked and did everything ourselves, from buying materials to handing over and installing the finished product for customers. From early morning until late at night we had to work like five people, and managed to make no more than 25 pair-sets a month. Even then we paid great attention to the quality and innovation of the product. During the first month of the company's work, a convenient and innovative magnetic mounting method was invented, which allowed the screens to be taken off and put back on instantly. At the initial stage this innovation went through numerous changes; after many tests and failures we found that very option and achieved the result we wanted. At that time not a single company in the world offered car sun screens with magnetic mounting. This innovation appealed to our first customers, which brought an even greater flow of people wanting to buy our product. It was our signature feature and still is, because it really is convenient! Before, we were known not as the TROKOT company, but as «car sunshades on magnets»!
In the first year after the company was founded and established, we had to work hard and diligently to meet customer demand. The effort paid off, and in early 2013 production moved from a small garage to a proper workshop (100 square meters). We hired our first two employees. The amount of work and number of orders grew every day, and we had no choice but to increase the pace of production and the number of products made. Soon we took on 5 more people. At that moment we made another breakthrough toward innovation by creating a unique rubber profile, which gave the product an attractive and neat look and also removed a number of production problems. Thanks to the new profile and the magnetic mount, our product became an order of magnitude better in quality and appearance than the original version (to this day, with the rubber profile, nobody on the Russian market dares to make sun screens). Soon the idea came to give our company a name. After going through several options, we settled on the name "TROKOT". The company name was formed from the first three letters of our surnames (TROyanovsky and KOTok). We are now TROKOT! Thanks to the name and our close attention to quality, the popularity of the product grows every day, there are noticeably more customers, and after a while we began to get our first regular customers, whom today we call dealers. At that time we could not cope with production volumes and were forced to hire even more staff and expand the production space to 200 square meters. Back then we kept no statistics and acted, so to speak, "by feel", but it was clear anyway that the growth rate increased every month, and by rough estimates we grew 10 times in 2 years.
At the beginning of this year the company had about 20 employees. Output reached 1000 sets a month, and in summer we opened a retail sales office in Moscow (50 square meters). We hired two sales managers for the office and set up there ourselves. Until then, retail sales were made directly from the production site. In time, competitors began to appear who tried, without much success, to copy our developments; this made us patent the product and register the trademark to protect our work in the future. As turnover grew, the company could no longer supply such volumes by manual labor, and we bought our first CNC machine for making metal frames, a measuring and inspection machine, and a machine for fast and accurate measurement of car doors, and a number of other pieces of equipment also changed significantly. This allowed us to raise productivity and product quality even further. Packaging for the product was also developed this year. A third breakthrough toward innovation awaited us. We developed our own mesh, which gave better visibility from the car interior while keeping good darkening of the interior, coped excellently with protection from sunlight, and also gave the product an individual look. The new mesh material was also dyed with a special dye and became fade-resistant, which is very important for this product. Today TROKOT is the only company in Russia producing frame-type sun-protection screens that uses 90% unique materials developed to its own drawings and know-how in production.
The company already has 35 employees. We are going beyond the Russian market and starting to sell in Kazakhstan, Belarus, Ukraine, Lithuania, Moldova and Germany. Trokot took part in its first international exhibition, Interauto-2015, held at the Crocus Expo Moscow exhibition center. Taking part in the exhibition brought the company new wholesale customers and greater recognition, and we were pleased by people's great interest in the product. This event, or rather its outcome, proved to us once again that the company is moving in the right direction! After the exhibition, production moved to a new site of 300 square meters, and a larger 120-square-meter office was rented to serve customers and keep production supplied with orders. By the end of 2015 the company was producing 2500 sets a month.
Interest in our product is growing rapidly. The company already employs 50 people. The number of partners (dealers) is approaching 300. We receive new cooperation offers from different corners of the planet. At the moment production is loaded at 150%. Today we produce 4000 sets a month, but 6000 are needed. This spring we rented one more space of 90 square meters, with room for a car to drive in. In this space we take measurements of new cars, install and hand over finished products to customers, and it also houses the logistics department and the finished goods warehouse. At present the company's total area exceeds 500 square meters. Turnover grew by 100% compared with the previous year. Today we are working on increasing output and have stocked up on a few more innovative things for the near future. We, as General Director and Marketing Director, keep working together with the rest of the company's employees, taking an active part in the company's development. New goals have been set which, thanks to the work and efforts of the whole team, will certainly be achieved! The goals: - double production volume (to 8000 sets a month); - improve product quality by developing new production methods and using better materials; - cut the cost price by 20%, making the product better and more affordable for more car owners; - set up supply to a number of further countries: Sweden, Israel, Armenia and Germany. This is the real story of the company, behind which stands a team of people showing courage, persistence and a desire to make car owners' lives better and more comfortable. We are glad to welcome everyone who shares our views and is ready to join us in writing the next chapter of this story.
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